Coming Soon

Projects fail when decisions are unclear

Meetings, docs, and chat threads don't capture why you chose one path over another. Executify helps you start projects with structured decisions, not scattered tasks.

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500+ founders on the waitlist

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Build vs Buy
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The Problem

Decisions happen without structure

Teams make hundreds of decisions each quarter. Most happen informally, without clear tradeoffs or documentation. The result? Confusion, rework, and alignment problems that slow everything down.

Decisions Buried in Chat

Critical choices get made in Slack threads, email chains, and meeting notes. A month later, no one remembers what was decided or why.

73%

of teams can't trace why decisions were made

01

Tools Track Tasks, Not Decisions

Project management tools focus on what needs to be done. They ignore the decisions that shape those tasks in the first place.

85%

of project tools lack decision documentation

02

Context Lost Over Time

New team members ask the same questions. Old debates resurface. Without a record of tradeoffs considered, teams repeat the same mistakes.

62%

of teams revisit settled decisions monthly

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Decisions deserve better.

Start with clarity.

How It Works

A structured system for better decisions

Multiple models, background scoring, and a shareable record of reasoning. From definition to execution.

01

Define the decision

Turn a fuzzy discussion into a clear decision statement, options, and constraints.

decision-framing

Build in-housePartner
Budget: $50kTimeline: 3 months
02

Model what matters

Apply multiple proven decision models — visual, structured, and combined — to collect the inputs that truly matter.

Decision Models

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Multi-Axis Decision Graph

Visualize complex decisions across multiple dimensions.

ImpactRiskOption AOption B

All models combine into one structured decision

Used solo — or together with your team
Solo

One person models the decision and gets a recommendation.

Live

The team joins via link and models together in real time.

Async

Participants add inputs via link until a deadline.

Alex
Sam
Jo

Everyone sees each other's inputs live — all feeding into one decision.

All modes lead to one structured decision, with documented reasoning.

03

Get a recommendation

Inputs are scored in the background to surface a clear recommendation, confidence, and the biggest drivers.

Recommendation

Scored in background

Partner with provider
87% confidence
Biggest drivers
Time to market
Partner
Team capacity
Partner
Long-term cost
Build
04

Save, share, and execute

The decision is saved in Executify with its full reasoning. Export it as a PDF anytime, share it with others, and move directly into execution.

Saved in Executify

Stored
Build vs Buy: Partner

Conclusion, reasoning, tradeoffs, and priorities — all preserved

Share
Export PDF
Revisit
Continue to execution
Finalize partner contract
Set up integration environment
Schedule kickoff call

Decisions stay in your system — ready when you need them

The Outcome

What structured decisions unlock

When decisions are clear, everything else follows. Teams align faster, execute better, and build with confidence.

Clarity

Know exactly what was decided and why. No more guessing or revisiting settled questions.

Alignment

Everyone understands the direction. Disagreements happen before the decision, not after.

Confidence

Make choices with full context. See the tradeoffs clearly before committing.

Decision Memory

Every decision is documented. New team members understand history instantly.

Fewer Meetings

Stop debating the same topics repeatedly. Decisions stay decided.

Better Execution

Clear decisions lead to clear action. Teams move faster with less friction.

Early Access

Help shape how decisions get made

Join the waitlist to get early access and help us build a tool that solves real decision-making problems. Your input will shape the product.

No spam, everShape the productFirst to get access
Founders and teams waiting